AI assistant for your website

Your customers have questions. Knowel has answers.

Trained on your content, answering your visitors in seconds, day or night. Build yours in minutes - your docs, your assistant's name, your tone of voice. Live with one line of code.

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yourcompany.com
Noel×
Hi! I'm Noel. Ask me anything about Knowel.
What's included in the Standard plan?
Standard includes one assistant, your files, website and sitemaps, 2,000 conversations a month, and email support.
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EUData hosted in Germany
GDPRGDPR-ready
UKBuilt in the UK by Bowen Strategy
DELCustomer data deleted on request

Start free for 14 days

Set up your first assistant in minutes. No card required. Cancel anytime.

14-day free trial. No card required.

How it works

Three steps. No code, no setup calls.

1

Create your assistant

Call it anything - Riley, Sky, your founder's dog. Give it a greeting, a personality, a tone of voice. It's your assistant, wearing your brand. Ours is Noel - who will yours be?

2

Feed it your content

Upload your docs, point it at your website, or drop in a sitemap. Knowel reads everything and learns to answer from it - so it speaks about your business, not the internet's.

3

Drop it on your site

Copy one line of code, paste it in, done. It's live and answering visitors in seconds - day or night, no one waiting on a reply.

Built for businesses that care about quality.

Not just another AI chatbot. Designed for the conversations your customers actually have.

Grounded answers, not guesses

Every response is backed by your documents - with a clear confidence signal so you know when your assistant is sure, and when it isn't.

Honest when it doesn't know

If the answer isn't in your knowledge, the assistant says so and points to a human. No invented facts.

Make it yours

Your colours, your assistant's name, your greeting. On Pro, drop the Knowel badge entirely so it's purely your brand.

Works everywhere

WordPress, Shopify, Squarespace, Wix, Webflow, or any HTML site. Step-by-step guides for each.

Conversation history

Every chat saved and searchable. See exactly what customers are asking. Export to CSV.

EU data, GDPR ready

Everything hosted in Germany. Customer data deleted on request. No third-party adtech.

Simple pricing. No surprises.

Start free for 14 days - no card, no catch. When you're ready, pick a plan and your assistant keeps right on working.

Standard

Everything you need to put one assistant to work.

£19/ month
  • One assistant, trained on your content
  • 2,000 conversations a month (fair use)
  • File, website and sitemap sources
  • Conversation logs and analytics
  • Embed with one line of code
Start free

Pro

For when one assistant isn't enough - and you want it fully yours.

£49/ month
  • Up to five assistants
  • Everything in Standard
  • No Knowel branding - just yours
  • Priority support
Start free

Bespoke

Bigger needs, or something off the beaten track? Tell us.

Let's talk
  • Higher volume or many assistants
  • We'll scope it with you
Get in touch

Need your assistant to plug into the tools you already use? Tell us what you're running - we'll work with you on it.

Prices include any applicable taxes.

Questions? Of course you do.

Do I need to know how to code?
No. You build your assistant in the dashboard - no technical setup, no calls with us. When it's ready, you copy one line of code and paste it into your site. If you can paste, you can do this.
What can I train it on?
Your own content - upload files, point it at your website, or drop in a sitemap and it'll read the lot. From then on it answers from your material, so it talks about your business and nothing it shouldn't.
What does it do when it doesn't know something?
It tells the truth - that it doesn't have that answer - rather than making something up. You can see exactly what it's been asked, and what it couldn't answer, in your conversation logs, so you know what content to add next.
What happens when my trial ends?
Your 14 days are free and we don't ask for a card to start. When the trial's up, pick a plan to keep your assistant live. If you'd rather not, nothing's charged - the assistant simply pauses.
Can I cancel?
Any time, yourself, in a couple of clicks - no email to send, no hoops. Manage or cancel your plan whenever you like.
Is there a limit on conversations?
Standard includes a fair-use allowance of 2,000 conversations a month, well beyond what most sites need. Pro includes considerably more. If you think you'll go past it, get in touch before you sign up and we'll sort out a plan that fits - we'd rather help you scale than cut you off.
Is my content private?
Your content is yours. It's used to answer your visitors' questions and nothing else - we don't sell it or share it. See our Privacy Policy for the full detail.

Get in touch

Tell us about your business. We'll get back to you within one working day with next steps.